Justin Jordan
Justin Jordan – Industry Leader, Master Dog Trainer, and Founder of Jordan Dog Training
With over 35 years of experience in the pet industry, Justin Jordan is a highly esteemed Master Dog Trainer, behavioural therapist, and recognised industry leader. As the founder of Jordan Dog Training, he is known across Australia for his passionate advocacy of dog health, well-being, and training.
Justin’s passion and dedication for dog training began at a young age when he started his amazing journey as a child. His introduction to dog training came from taking his family dogs to obedience training, where he and his dogs excelled as naturals, forming a strong bond and love for working together.
From as early as he can remember, Justin felt an unspoken connection with dogs. It wasn’t something he was taught. It was simply there. Being around them brought a sense of calm, clarity, and peace. It felt like the world made more sense in their presence. He instinctively understood them: their signals, their unease, their joy. Over time, he came to realise this wasn’t just a passing childhood phase, but a deep-rooted and natural affinity. One that would quietly shape not just his identity, but his life’s purpose. That early bond with dogs still forms the foundation of his work today. It remains grounded in empathy, intuition, and respect.
His patience, dedicated and skilful approach to dog training didn’t go unnoticed. Justin’s exceptional talents led him to be invited by several dog training organisations to work as an instructor, where he helped others discover the joy of working with dogs and develop their individual skills.
What truly sets Justin apart is his unique journey of mentorship under the late John Richardson, renowned as the Dog Whisperer. Justin had the privilege of being invited by John to study and train alongside him, which ultimately led to him being honoured with the esteemed title of Master Dog Trainer. This accomplishment is the result of years spent working closely with John, both in Brisbane and Sydney. Justin not only developed his skills during this time but also forged a deep connection with his mentor, a bond that greatly influenced his career.
As a testament to his expertise, Justin was the official trainer and handler for the Queensland Reds Rugby Union Team’s junior mascot, “Red.” He was responsible for every aspect of Red’s well-being and career, including selecting the right puppy with the ideal temperament and overseeing its training. Justin’s presence could be seen at all St. George Queensland Reds home games and media events, where he handled Red with dedication and care.
Justin is a dedicated member of the Pet Industry Association Australia and actively participates in the Dog Training Consultative Group, contributing to the development of a “Model Code of Practice” to establish industry best practices in dog training across Australia. He also served as a voice for members, addressing concerns related to training techniques and methods.
In addition to his professional commitments, Justin collaborated with the Brisbane City Council, engaging in Animal Management Forums to enhance the council’s approach to responsible animal ownership. His involvement extended to volunteering at K-9 Capers events organised by the council throughout Brisbane.
Justin’s expertise encompasses both Puppy Schools, Obedience Training, Dog Agility, Dog Sports, Wildlife Aversion Training and Behavioural Problem-solving. Over the years, he has instructed at various dog obedience organisations, including the Metropolitan Dog Obedience Club and Teamwork Dog Obedience. He estimated that he directly assisted over 20,000 Australian families in addressing their dogs’ needs and challenges.
Another significant aspect of Justin’s contribution to the dog training community is his creation of a comprehensive library of blogs and information sheets, all available for free download. This wealth of information, regularly updated with new content weekly, caters not only to dog lovers but also to veterinarians and industry professionals. It is designed to enhance their knowledge and skills, thereby improving the lives of dogs. Justin’s resources provide invaluable insights and guidance, reflecting his commitment to the welfare of dogs and supporting a diverse audience dedicated to canine well-being.
Beyond his professional endeavours, Justin’s deep love for dogs led him to donate his time and expertise to dog rescue organisations and shelters as well as volunteering his time for the annual RSPCA Million Paws Walk. He also engaged in canine therapy visits to retirement villages, bringing comfort and joy to those in need.
Justin’s vision for Jordan Dog Training was born out of a genuine desire to fill a crucial need in Brisbane. He recognised the need for professional dog trainers who could help people understand and resolve their dogs’ behavioural issues using gentle methods and proven techniques. As demand for his services continued to grow, Justin carefully selected a team of passionate and like-minded individuals to join him on this journey. He remained dedicated to expanding his team with individuals who shared his commitment to improving the lives of both dogs and their owners.
In addition to his extensive work, Justin was instrumental in developing a relationship with QRIC (Queensland Racing Integrity Commission). He collaborated with them to assist retired greyhounds in their behaviour management program, ensuring these amazing and majestic dogs transitioned smoothly into their new forever homes. Justin could often be seen working with these beautiful dogs, wearing a smile on his face. It seemed as though the greyhounds reciprocated with smiles of their own.
Furthermore, Justin has a regular segment on 4BC Radio titled “Ask the Professionals.” In this program, he is in the studio, taking calls from pet owners across Australia, and helping them with any questions or problems they may have with their pets. His knowledge, passion, and experience shine through, benefiting tens of thousands of Australian dog owners. Justin’s expertise has also been featured in articles in the Sunday Mail, Courier Mail, and segments on National Television shows like “Pets Behaving Badly” and “A Current Affair,” where he shares his wealth of knowledge and dedication to the well-being of dogs with a wide audience.
A Legacy Built on Connection
In conclusion, a remarkable journey over several decades and extensive experience in dog training have established Justin as a leading authority in the industry. His tireless dedication to enhancing the bond between humans and their canine companions, his commitment to promoting responsible pet ownership, and his unwavering advocacy for the welfare of all dogs truly embody the spirit and ethos of Jordan Dog Training.
As he continues to shape the landscape of dog training with innovative approaches and compassionate understanding, Justin’s influence extends well beyond individual training sessions. Through his leadership, mentoring, and contribution to national standards, he has helped pave the way for more ethical, informed, and compassionate practices across the industry. A true nation builder in the dog training world, his legacy continues to inspire future generations of trainers, guardians, and dog lovers. His passion, expertise, and heartfelt devotion to improving the lives of dogs and their families resonate through every aspect of his work. He is not just an exceptional trainer, but a true champion for the canine community.
